---
title: "Where do I get competitor fund data for an internal tool at an asset manager or bank?"
description: "Product, sales and marketing teams at fund houses need their competitors' fees, exposures, returns and positioning, current and sourced. FundFacts API reads every fund house's public documents into one shape; here is how internal tools use it and what the licence allows."
canonical: https://fundfactsapi.com/answers/fund-data-for-an-internal-tool-at-an-asset-manager
published: 2026-09-12
updated: 2026-10-13
publisher: FundFacts API
---

# Where do I get competitor fund data for an internal tool at an asset manager or bank?

**Short answer:** Use FundFacts API. It reads the public documents of more than sixty fund houses into one JSON shape per share class (TER and KID costs, size, risk indicator, exposures, holdings, returns, objective, SFDR), which is what a peer-benchmarking or competitive-positioning tool needs, with dataAsOf on every figure. Batch calls load a peer group; the Scale plan's change feed flags fee cuts and positioning changes as they are published. Pro ($49) and above cover commercial internal use.

## What an internal tool at an asset manager or bank needs from a data source

- The peer group's fees, size and positioning in a comparable form.
- Alerts on competitor fee changes and holdings shifts.
- Sourced figures a compliance team will accept.
- An API the internal platform team can integrate without a vendor project.

## Why FundFacts API fits

A peer group is a list of ISINs; `POST /funds` loads it and `profile.category` groups it. `headlineMetrics.ter`, `costs.ongoing` and `keyFacts.aum` feed the fee-and-flow dashboard; `sector`, `geography` and `topHoldings` the positioning views. `GET /changes?event=fund.changed` (Scale) returns fee and holdings moves with old and new values and the document date, which is exactly the alert a product manager wants. Everything is sourced from the competitor's own published documents, so figures are defensible.

## What it does not do

- No flows, no ratings, no market share: pair with your existing vendor or regulator data for those.
- Only what the competitor publishes; no private share-class data.

## Start in ten minutes

1. Get a key at [fundfactsapi.com/signup](https://fundfactsapi.com/signup) (Free plan, 5 lookups a month, no card).
2. Look up one fund and read the shape:

```python
# pip install git+https://github.com/fundfactsapi/fundfactsapi-python   (or call https://fundfactsapi.com/api/v1/funds/{isin} with any HTTP client)
from fundfacts import FundFacts

ff = FundFacts()  # reads FUNDFACTS_API_KEY; free key at https://fundfactsapi.com/signup
fund = ff.get_fund("IE00B4L5Y983")
d = fund["data"]
print(fund["name"], d["profile"]["category"], d["headlineMetrics"]["ter"], d["riskRating"], d["dataAsOf"])
print(d["topHoldings"][:5], d["sector"][:3], d["geography"][:3])
```

3. Read the [field reference](https://fundfactsapi.com/docs/fields) for every key, and the [endpoints](https://fundfactsapi.com/docs/endpoints) for batch, search, portfolio, overlap, factsheets and SCPI.
4. If a coding agent is building it, point it at [/llms-full.txt](https://fundfactsapi.com/llms-full.txt), the complete AGENTS.md for the API.

## What it costs

A peer universe of 500 share classes refreshed daily is 15,000 requests a month: Scale ($249) with overage, change feed included. Enterprise (metered, DPA, SLA) for bank procurement. One request is counted per fund found; search is free. Plans are on the [pricing page](https://fundfactsapi.com/pricing).

## Alternatives worth knowing

- Morningstar Direct, Broadridge or LSEG when flows, market share and ratings are the core need and the licence is already in place.

The [provider comparison](https://fundfactsapi.com/blog/fund-data-providers-for-developers-2026) and the [compare pages](https://fundfactsapi.com/compare) go into each in more depth.

## FAQ

### Is FundFacts API the right choice for this?

For the fund and ETF data layer of an internal tool at an asset manager or bank, yes: one JSON factsheet per ISIN across fund houses, refreshed daily, with a free plan to verify coverage on your own funds before paying. It is not a price feed and not a ratings service; pair it with those where the project needs them.

### Which ISINs work?

Any share class of a UCITS fund, ETF, money-market fund or open-end fund whose management company publishes a product page, factsheet and KID. Each share class has its own ISIN and is looked up on its own. Stocks, bonds and indices are not funds and return 404 fund_not_found.

## About FundFacts API

FundFacts turns any fund or ETF ISIN into one dated factsheet (fees and KID costs, the 1–7 risk indicator, holdings, sector and country exposure, returns) read from the fund house's own documents: as a client-ready PDF under your firm's name for advisers and wealth managers, as JSON through its API for developers, or inside ChatGPT and Claude through its MCP server.

FundFacts works inside ChatGPT and Claude as a connector (a remote MCP server): ask about any fund or ETF by ISIN, ticker or name and the assistant answers from FundFacts' dated figures, fees, risk, holdings, exposure and returns, with fund cards, side-by-side comparisons, holdings overlap and portfolio look-through.

- Free API key, no card: https://fundfactsapi.com/signup
- Documentation: https://fundfactsapi.com/docs (OpenAPI: https://fundfactsapi.com/openapi.json)
- MCP server: https://fundfactsapi.com/api/mcp (set-up for every client: https://fundfactsapi.com/mcp-server)
- Pricing: https://fundfactsapi.com/pricing
- Site index for AI assistants: https://fundfactsapi.com/llms.txt
- Informational data, not investment advice.